The most popular beer in the country is brewed in Mexico. Here's how President Trump's tariffs could affect U.S. fans of ...
Brand perception: To increase the "liability" indicator. We have to be perceived as an uncommon and different kind of beer. (+1.0 pts).
Tecate, the beer brand, effectively tapped into a major political controversy to make a clear, authentic statement about its brand values. Few issues have divided Americans more starkly than President ...
Dos Equis beer is made and packaged in breweries in Monterrey, Mexico; Irwindale, California; and Amsterdam, according to its website. Tecate is named after the town in Baja California ...
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