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Stephen Curry’s Under Armour Deal vs. LeBron James’ Nike Contract: Who Wins The Sneaker Battle?
While LeBron James is already among the NBA's four billionaire athletes, Stephen Curry, the sharpshooting phenom, might be next in line.
Basketball Network on MSN11d
How Under Armour used Kent Bazemore to lure Stephen Curry: "Man, come over here, get your own shoe"
Under Armour had to get creative with their pursuit of Steph Curry, signing Kent Bazemore to a merchandise deal so he could ...
Stephen Curry’s latest announcement will benefit Sabrina Ionescu, Angel Reese — and all of Unrivaled
The Golden State Warriors star is the latest high-profile investor for the new professional women’s basketball league.
Under Armour Drafts NIL Basketball Roster for March Madness
Six college basketball stars are part of an historic NIL class for a global sports brand entering the NCAA Tournament.
Four-time NBA champion Stephen Curry joins Unrivaled as an investor
I am incredibly proud to be joining the Unrivaled family as the league continues to set a new standard for how women’s professional sports should operate,’ Curry said in a statement.
Yardbarker on MSN1d
Steph Curry becomes first active professional player to take an NCAA admin job
Golden State Warriors superstar Stephen Curry has once again made history, this time in the world of college basketball.