At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and ... to drive hype and resale prices on shoes in the secondary market.
With his Yeezy Boost 350, priced at $200, selling out in just 12 minutes, and pairs of his sneakers reselling for more than $10,000 dollars on eBay, Kanye's shoes have transcended the role of ...