Amazon India introduces Rufus, a new AI-powered conversational shopping assistant, for its upcoming festive sale. Rufus offers personalized recommendations and helps shoppers compare products.

E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus, ahead of the ...

The study reveals that while capital incentives like the UK's Annual Investment Allowance boost traditional IT investments, ...

Amazon India has unveiled a new AI-powered conversational shopping assistant named Rufus to enhance the shopping experience ahead of its festive sale. Rufus allows natural language interactions, ...

Built on the company’s own managed service, AWS Bedrock, the new chatbot branded Project Amelia will deliver tailored ...

Businesses that sell on Amazon will have access to new generative AI tools allowing them to create video ads from a single product image.

The data centers that train the large language models behind AI consume unimaginable amounts of energy, and the stakes are ...