(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

The announcement sparked a wave of reactions on social media, with many users expressing confusion about whether the change would affect the Zomato food delivery platform.

Zomato's parent company has been rebranded to Eternal Ltd, sparking online discussion and speculation about the future of its services. CEO Deepinder Goyal explained the rebranding differentiates the parent organization from its individual brands like Zomato and Blinkit,

As food delivery giant Zomato announced its decision to rebrand its parent company to Eternal Ltd., netizens flooded social media with memes and jokes, prompting the company to issue a clarification.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

In a surprising move, food and grocery delivery platform Zomato has announced that it is changing the name of its parent company 'Zomato Limited' to 'Eternal Limited'.

Deepinder Goyal, CEO, Zomato has made this announcement on his official social media handle on X by posting the formal announcement letter.

Food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, in a move that comes more than two years after Deepinder Goyal-led firm began using the new name internally.

Indian food and grocery delivery platform Zomato (NSE:ZOMT) announced on Thursday a company-wide rebranding. The firm will change its name to "Eternal" and unveil a new logo. This move comes more than two years after the company started using the new name internally.