Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

The LA Screenings will see buyers new shows and clever deals at Warner Bros Discovery, NBCUniversal, Sony, Fox and Disney.

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Max's wide array of network partners bring the heat this week, with a true crime investigation, urban legend debunking, and a ...

The argument was that HBO was a brand for elites and would turn off “everyday” people who didn’t worship at the altar of ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by nearly $3 billion over two years and add 22 million subscribers globally in ...

Strategic shift leverages HBO’s prestige to boost brand recognition and reconnect with premium content loyalists across ...

Gunnar Wiedenfels told an investors conference "there’s a lot more openness to discuss the options" ahead for additional ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...