Proprietary AI models could allow Lionsgate execs to watch a rough draft of a movie before they make greenlight decisions.

The deal will see Runway train a new AI model on Lionsgate's film and TV library as the entertainment company uses the tech "to develop cutting-edge, capital-efficient content creation opportunities."

AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.