US energy-drink producer Nutrabolt has worked with Hershey on a range of energy drinks and ‘pre-workout’ products.

Hershey has announced a new partnership with Nutrabolt, the wellness company that owns C4, a popular brand of energy drinks. ...

Casey’s, Kum & Go, 7-Eleven carrying new flavors in energy drinks, powders, whey protein that include Jolly Rancher, Bubble ...

The initial tranche of products will include the sweet giant’s Bubble Yum, Jolly Rancher, Hershey's Milk Chocolate and Reese's brands.

In a move that most of us have been praying for since childhood, candy is officially being declared a health food! Well, that ...

The Hershey Company has struck a deal with C4 Energy to bring a line-up of protein powders and energy drinks with flavors ...

On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the ...

CEO of C4’s parent company Nutrabolt. “On the flip side, this is a great opportunity for us to reach new audiences.” The partnership should help C4, the fourth-best-selling energy drink ...