Commerce Media is reshaping digital advertising by helping brands connect with consumers in a world increasingly driven by data and commerce. By leveraging retail data alongside advanced targeting, it ...

Only at Advertising Week Europe will you find gladiators, TikTok stars, CMOs and industry leaders all under one roof—sparking ideas, shaping the future and pushing the industry forward.

Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

Join Advertising Week Europe in celebrating the brilliant women of our industry. Nominations are now officially open and we encourage you to submit a nomination for a colleague, friend, or even ...

The FIFA World Cup Golden Boot winner and host of the UK’s most popular football show, Match of the Day, has spent decades bringing the game to life for millions. Now, as Co-Founder of Goalhanger, ...

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

In today’s fast-paced sports and media landscape, brand alignment is everything. Authenticity, cultural relevance, and the ability to connect with fans are paramount to any successful partnership. Few ...

Meet us at Advertising Week Europe for an in-depth conversation with Rawdon Glover, Managing Director of Jaguar, the man behind the wheel of the most talked about rebrand of 2024. From a bold new look ...

The social media ground has shifted beneath our feet. What was already a challenging environment at times – led, to a large degree, by Twitter’s morphing into X and blue ticks making way for ...

Nearly 80 percent of consumer spending happens in stores, and yet 90 percent of retail media advertising happens online. Does anyone sense a misalignment here? 2025 will be the year of in-store retail ...