With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility ...

EXCLUSIVE: The digital marketing veteran, an alum of Tokopedia, Meta and Unilever, joins Godrej Indonesia as chief marketing ...

EXCLUSIVE: Founder Tash Menon-Verheul steps into a board director and advisory role as the creative agency enters a new phase ...

Articles written by Thas Naseemuddeen ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025 ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

As Jeff Bezos’ all-female Blue Origin mission successfully launched yesterday (April 14), it marked yet another reminder that space travel is no longer reserved for astronauts—it’s increasingly the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Effie Worldwide has revealed the winners of its 2024 Global Best of the Best Awards, with Eos and New York-based Mischief @ ...

EXCLUSIVE: With pressure mounting on CMOs to maximise the value of every channel, Golin’s global analytics lead argues that PR must stop proving its worth after campaigns end—and start using data to ...