Volkswagen will focus the sales strategy for its 20,000-euro ($21,580.00) electric car coming out in 2027 on Europe, its brand chief said on Wednesday, adding the carmaker needed until then to bring down battery costs to sell it at that price.

Since the Beetle, Volkswagen has been enabling affordable mobility for millions of people with compact and likeable cars. Now, with the world premiere of the ID. EVERY11 show car, the German car manufacturer is presenting an entry-level all-electric model.