A key member of this Wildcat team that has been powering its run is Amari Willams, who leads Kentucky with 8.6 rebounds and 3 ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

It's a breakfast cereal that's from the United Kingdom. Williams is from Nottingham, England, and so he ate that growing up.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

It took almost five days, but Weetabix is finally acting on what could be the easiest NIL deal of all time, or at the very ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness ...

Britain’s favourite breakfast cereal is now one of the most popular in the US, thanks to the approval of a basketball team.

By now, you’ve undoubtedly heard of Amari Williams‘ postseason fuel: Weetabix, an English breakfast cereal consisting of ...