Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

Earlier in March Madness, Kentucky head coach Mark Pope revealed that Williams had "incredible energy" as of late, and it's ...

Sideline reporter Evan Washburn dipped his spoon into a bowl of Weetabix. Why? Because Kentucky center Amari Williams is a ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

An English breakfast cereal apparently helped fuel Kentucky's journey to the Sweet 16. On Sunday, 3rd-seeded Kentucky ...

“I’m gonna go with the Weetabix tomorrow morning and see if I can go coast-to-coast and dunk on someone like Amari does," Kentucky's Trent Noah said via On3Sports. "Maybe be a 7-foot point ...

A random anecdote from the Kentucky men's basketball team during March Madness has sent a cereal brand's stock skyrocketing.

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

In a press conference following the win, basketball player Amari Williams said: “They got me Weetabix; I had about three of them this morning. “Coach Pope joined me too, and Brandon Garrison ...

On Friday former UK men’s basketball player Amari Williams posted a photo of himself appearing on a box of Weetabix to his Instagram. Williams said he woke up a cereal legend and thought the box ...