A key member of this Wildcat team that has been powering its run is Amari Willams, who leads Kentucky with 8.6 rebounds and 3.2 assists per game. He has also had four blocks so far in the NCAA ...

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

Williams had eight points, 10 rebounds, six assists and three blocks in Kentucky’s 84-75 NCAA Tournament second-round victory over Illinois on Sunday after treating himself to some Weetabix, a ...

It hasn’t been the easiest week for Amari Williams. The big man suffered a ... I usually eat growing up and I had something called Weetabix, which is from England.” What is Weetabix?

A seven-foot basketballer from Nottingham who credits his success to eating five Weetabix a day is fast on his way to a ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness ...

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly ...

MILWAUKEE (AP) — Kentucky’s Amari Williams apparently just ... he normally eats for breakfast. That’s when Williams brought up the Weetabix. “It’s like Shredded Wheat,” Williams ...