Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in Kentucky’s second-round win over Illinois. The Cats’ NCAA Tournament run may ...

The English cereal company finally tweeted about Amari Williams this afternoon, four days and 17 hours after the seven-foot Brit shared that Weetabix fueled his big performance in Kentucky’s win ...

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

has by now surely heard of Weetabix. Anyone just now learning more can thank versatile Wildcats forward Amari Williams for that. A native of Nottingham, England, Williams transferred to UK — the ...

Even some of Williams' teammates are going to try eating it for breakfast. “I’m gonna go with the Weetabix tomorrow morning and see if I can go coast-to-coast and dunk on someone like Amari ...

On Friday former UK men’s basketball player Amari Williams posted a photo of himself appearing on a box of Weetabix to his Instagram. Williams said he woke up a cereal legend and thought the box would ...

Kentucky head coach Mark Pope attributed center Amari Williams' big performance -- 8 points, 10 rebounds, 6 assists, 3 blocks and a steal -- in the 3-seed Wildcats' 84-75 win over 6-seed Illinois ...

That’s when Williams brought up the Weetabix. “It’s like Shredded ... for making that happen. “And then Amari gave me permission to put some sugar on it. He was nervous.

The secret to Amari Williams' success is ... a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness ...

MILWAUKEE – Kentucky’s Amari Williams apparently just ... what he normally eats for breakfast. That’s when Williams brought up the Weetabix. “It’s like Shredded Wheat,” Williams ...