Adobe Firefly AI video generator launches in beta, offering commercial-safe AI video tools trained on licensed content—challenging OpenAI’s Sora and redefining professional video editing.

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.

Generate Video is now in public beta, allowing anyone to generate five-second video clips at 1080p.

Creative software developer Adobe Inc. launched a new generative artificial intelligence video model into public beta today, which the company claims is the first commercially safe AI video creation ...

Barclays reiterated an Overweight rating and $567 price target on Adobe (ADBE) after the company introduced its public video beta through new ...

Adobe (ADBE) has released the new Firefly application, the most comprehensive destination to generate images, vectors and now videos with the ...

Adobe is today expanding access to its AI video generator, Firefly. Anyone can now create 5-second video clips in ...

At the same time, many generative video tools also highlight questions and challenges around content ownership and copyright. Some of these have become a key part ...

For the Firely AI-powered image generation tools Adobe is focused on leveraging its existing toolsets to make integrating ...

Adobe has released its Firefly Video Model in public beta, bringing the industry’s first commercially safe generative AI ...

Adobe's financials are robust, with 89% gross margins, growing revenue, and significant free cash flow, making it a stable ...

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