The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis.

Meet a former pro tennis player turned ad exec who has played all the major Grand Slam tournaments and is the man behind the Arizona Tennis Classic tournament in the Valley.

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing its position as the global leader in women’s sports and entertainment.

As the Miami Open matches kick off, we look at these tennis stars and what they bring to the game. BEN SHELTON <br /> PHOTO BY CORINNE DUBREUIL, COURTESY OF ATP TOUR The 22-year-old Ben ...

This is set by the Women's Tennis Association (WTA) and the Association of Tennis Professionals (ATP) Tours and applies to all their 500 level events. "The LTA (Lawn Tennis Association ...

The prestigious event, a key fixture on the Association of Tennis Professionals (ATP) 500 calendar, was held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice ...

The kingdom now hosts the season-ending WTA Finals and an Association of Tennis Professionals (ATP) event for rising stars of men’s tennis. The PIF sponsors the WTA and ATP rankings.

With a fresh visual identity and a call to Rally the World, the WTA has redefined its mission to inspire, engage and elevate women’s tennis.

Women's tennis players will be eligible for paid maternity leave, other maternity benefits and fertility treatments through a joint initiative supported by the WTA and Public Investment Fund, the ...

Sky Sports News has contacted World Anti-Doping Agency (WADA) and the Association of Tennis Professionals (ATP) for comment. Sinner: WADA's strict rules are important protection for the sport I ...