The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

The original challenger razor brand plans to shave its corporate reputation. Its chief exec, Larry E Bodner, shares how. “Whenever I tell anybody I work for Dollar Shave Club, they smile and ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the ...

SHAVE IN CLASSIC COMFORT: With four ultra-sharp blades on an angular platform, the Pace 4 Pro is your go-to razor for a smooth, rejuvenating shave every day. The unique pivoting head and soft ...