Ad spending on women's sports more than doubled last year
Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.
Sportico on MSN3d
Women's Sports TV Spend Doubles as Marketers Dish Out $244.4M
After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...
Just Women's Sports12d
Star Athletes Serena Williams, Sabrina Ionescu Invest in Pro Women’s Sports Leagues
On Monday, both tennis legend Serena Williams and WNBA star Sabrina Ionescu bought into top women's sports teams.
Just Women's Sports12d
‘Sports Are Fun!’ with Kelley O’Hara Taps New-Look USWNT as America’s ‘Truest Reflection’
In this week's 'Sports Are Fun!,' the co-hosts talk USWNT generational legacy, Diana Taurasi's retirement, and more women's ...
People5d
Caitlin Clark Has Been ‘WORKING’ in the Gym Says Former Coach as Fans Are Wowed by Her Arm Muscles
Clark and the Fever will host Angel Reese and the Chicago Sky in their home opener on May 17 Aaron J. Thornton/Getty Caitlin Clark has been busy in the gym this offseason. Fans have been ...