The Open University has turned to gamification in a groundbreaking student-recruitment drive with LADBible Group.

In this week's My Creative Career, Jonathan Ford reflects on the secrets of designing “seductive” packaging, plus a chance ...

Marist University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ...

Each year, millions of people tune in to watch the Super Bowl, but it's not just the game that draws them in—it's also the ...

Super Bowl LIX features standout commercials, including Dunkin's star-studded ad with Ben Affleck and Mountain Dew's quirky Baja Blast spot.

Wade also said that this year’s theme, Murder at ADDY Manor, will bring an exciting and interactive experience to attendees.

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don ...

Advertisers are leaning on nostalgia more than they used to in Super Bowl ads, according to Kimberly Whitler, a marketing professor at the University of Virginia’s Darden School of Business. Nods to ...

The Associated Press The Philadelphia Eagles dominated the Kansas City Chiefs on the field in this year’s Super Bowl, while laughter dominated the commercials. Eugene Levy’s eyebrows flew off and ...

This year's Super Bowl commercials are going for laughs, with advertisers betting that American could use a little break.

For the 28th year, professors in MSU’s Department of Advertising hosted a Super Bowl watch party that focused on the action ...

While advertising has evolved in terms of distribution and media channels, the core objectives have remained unchanged for years. To succeed, you must achieve three aims: grab attention, keep ...