Dana White reveals he bought the billion-dollar rights for UFC merchandise for more than it cost to purchase the MMA ...
A visionary who took a sidelined sport and catapulted it to global stardom. Dana White, with his relentless approach and ...
Dana White has been close friends with Joe Rogan for decades, and has watched him rise from a comedian doing free shows to podcasting royalty.
UFC’s ultimate broligarch on why he’ll always be in Donald Trump’s corner, his passion for high-stakes risk-taking and how he’s already building America’s next great combat sport.
Dana White went to high school in Las Vegas alongside his friends, Lorenzo Fertitta and Frank Fertitta. The Fertitta brothers, hailing from a Vegas-based business family, are former UFC owners who ...
Dana White fans will love the UFC boss's response to how long he plans to keep running the top company in fight sports.
In the early 2000's, the world's unrivaled MMA promotion was once $40-50M in the hole, losing money with each card they put on, Dana White and the Fertitta brothers struggling to stay afloat.
Dana White and the Fertitta brothers' last ditch effort came in the form of the groundbreaking series that saw 16 fighters living and training together and competing to earn their spot in the finale.
Dana White took on the mammoth task of saving UFC after collaborating with the Fertitta brothers. They bought UFC for $2 million and had to start everything from scratch but White was passionate.