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Dana White Reflects On When He Almost Sold The UFC: ‘I Thought It Was Over’
The UFC is now worth over $11 billion, but if you don't know about its history, here's Dana White remembering the time he almost lost the company.
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Dana White bought billion-dollar UFC rights for only $3million during tumultuous early spell for the promotion
Dana White reveals he bought the billion-dollar rights for UFC merchandise for more than it cost to purchase the MMA promotion entirely.
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Dana White explains the real reason why Joe Rogan became the world’s biggest podcaster
Dana White has been close friends with Joe Rogan for decades, and has watched him rise from a comedian doing free shows to podcasting royalty.
Populist Capitalist: How The UFC’s Dana White Epitomizes Business In The Trump Era
UFC’s ultimate broligarch on why he’ll always be in Donald Trump’s corner, his passion for high-stakes risk-taking and how he ...