UFC CEO Dana White has opened up about how the promotion invested $10 million into 'The Ultimate Fighter' Season 1 in order to break into network television.

Dana White played a crucial role in transforming ... The inception of the reality TV show, The Ultimate Fighter, introduced new fighters to the public and helped popularize the sport.

The NRL has defended its decision to invite US President Donald Trump and UFC boss Dana White to Allegiant ... made a personal pitch to Trump on US TV show Fox and Friends, where he unveiled ...

Dana White will livestream his upstart slapfighting league on YouTube, a gamble that maintaining total control is worth giving up millions of dollars in guaranteed revenue.

The UFC first flew McGregor out to Las Vegas to compete in a reality TV show, kind of like a tryout. For three weeks, he was ...

invitations to Donald Trump and Dana White have sparked a backlash, with White Ribbon cutting ties with the league. Australian Rugby League Commission chairman Peter V'Landys took to US TV program ...

"Any time someone like Dana White ... I have a huge TV contract and contracts with broadcasters around the world, which means I have to put on close to 35 shows a year without Saudi Arabia.

said on The Jim Rome Show. “Obviously when, where and all that stuff is being determined. My goal this year is to make that fight [with] Aspinall. Recommended Dana White and Turki Alalshikh ...

In a groundbreaking move poised to reshape the boxing landscape, TKO Group Holdings - the parent company of UFC and WWE - has ...

Enter White, who was in Sydney last week for a show at Qudos Bank Arena ... The Raiders want Dana White to blow the Viking horn in Las Vegas. Picture: Darrian Traynor/Getty Images “It was ...