Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
Adidas unites with Mercedes-AMG Petronas F1 for multi-year deal: Everything we know so far
Adidas announced a new collaboration with Mercedes-AMG Petronas F1 in their new press release on January 7, 2025. This is the first time Adidas will be collaborating with a brand for Formula 1.
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas enters F1 with Mercedes apparel deal
Off the track, we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Mercedes F1 team
Mercedes Signs Game-changing Adidas Deal for 2025 Formula 1 Season post-Lewis Hamilton Transition
German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team
Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel
From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.
Mercedes and Adidas enter into “groundbreaking” apparel partnership deal
Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad. The announcement has been expected for some time since leaked images of Adidas-branded Mercedes clothing were spotted last year.
D'MARGE19h
Adidas-Mercedes Collab Is Bad News For Puma, But F1 Just Became The Biggest Lifestyle Brand On Earth
This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...
FashionUnited1d
Castore signs partnership with BWT Alpine Formula One team
Castore, the British performance sportswear brand and global supplier of sports apparel, has strengthened its presence in F1 ...
gpfans1d
F1 deal extension revealed for 2025
A 2025 deal extension has been revealed within the world of Formula 1, with the official F1 store continuing to offer up to ...