Hamilton shares his record of the most world championships with another F1 legend, Michael Schumacher, and although the ...

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma ...

A 2025 deal extension has been revealed within the world of Formula 1, with the official F1 store continuing to offer up to ...

Mercedes-AMG F1 Team have today announced a multi-year deal with sportswear giants adidas. It’s a deal which brings together ...

American director George Lucas is spotted celebrating Lewis Hamilton's Ferrari move with a Star Wars inspired outfit ...

At the F1 British Grand Prix, Lewis Hamilton takes his ninth win at Silverstone and his 104th win, an overall impressive ...

Alpine and Mercedes have both announced new partnerships, as F1 welcomes back a familiar name. The French team has announced ...

From gadgets to gear and everything in between, we've rounded up the best gifts that'll make every man on your list say, "How ...

As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. Where are the best deals and who's investing in 2025?

After news about trademark applications on the 'Simply Lovely' catchphrase, Max Verstappen launches a wearable collection ...

The deal comes after the sportswear maker ended its long-standing partnership with German football association DFB. It will be the first time that Adidas will enter F1 as a clothing sponsor, joining ...