Boomers are much more likely to watch for the game, while Gen Z and Millennials look forward to eating, drinking and making merry.

Grocery stores are stocking up on chicken wings, nachos and soda. Consumers are shopping early and spending more while companies are breaking records on ad spend. And for many viewers, the Chief's ...

Frito-Lay is breaking with past Super Bowl strategy for Lay's potato chips, trying a commercial that is sweet and cinematic ...

Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the Super ...

Kendrick Lamar is about to take the stage for one of the biggest performances of his career at Super Bowl Fifty-Nine, but ...

Super Bowl ads have hit $8 million each, as advertisers shell out big bucks to get their products in the spotlight. That’s a ...

The high demand seems to have pushed prices to a record, with a few ad spots reportedly selling for $8 million.