Innovation and branding success begin with cultural analysis and the big picture for the issues influencing the customer and leading to better research instruments.

Dublin is known for its jolly pub scene and is home to Guinness Beer and Jameson Whiskey. The city blends a youthful vibe ...

The latest analysis from NIQ has revealed that stout performed especially well in grocers in the four weeks leading up to ...

Kernza Golden Brew may be the second Deshutes beer on the list, but it’s a first for the beer industry. This light blonde ale ...

Total Till sales growth slowed at UK supermarkets (+3.2%) in the last four weeks ending 28th December 2025, down from +3.7% ...

Beer is made from a base of four plant-based ingredients: hops, barley, yeast, and water. But does that mean all beer is ...

With shoppers purchasing items to celebrate the festive season with family and friends, NIQ data shows that there was a significant boost in sales for sushi (+20%), olives and antipasti (+10%) as well ...

More than a quarter of all FMCG sales were purchased on promotion over Christmas, as the UK grocery sector hit its highest level of promotions since 2021.

After successfully cornering the spirits section, celebrities now are aiming for the non-alcoholic aisle, with Tom Holland among the first A-listers making perhaps the biggest deal yet.

A bunny museum, a D.I.Y. art space, a bounce house wonderland and a cat café are just a few of the places where you can get ...

For those with visiting family in town during the holiday weeks, the Houston suburbs have some unique and interesting "hidden ...

Supermarket sales hit a record high of £14.6bn in the three weeks leading to Christmas thanks to the highest level of ...