With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM combines the latest Korean innovations with Western ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

Promising to be a sweat- and transfer-proof formula that delivers a naturally glowy and flawless coverage, it admittedly has ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

IU and Jennie know a thing or two about looking chic all year round. Here are the best hairstyles for women inspired by ...

Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The Korean Beauty industry, more commonly known as 'K-beauty' has inspired products on the western market for many years. With a focus on brightening, hydrating, and evening the complexion ...

Glowshroom Apothecary is a natural skin care product made from mushroom extracts. The founder of GoBare Studio in Worcester started Glowshroom after dealing with skin issues. IV League Hydration in ...