Today, I’m talking with Andy Hunter, the CEO of Bookshop.org. Bookshop, at its core, is a website that lets local bookshops ...

Bookshop.org announced it's expanding into e-books, in a move to help authors at local retailers reach a wider audience. The ...

Artificial intelligence (AI) has fundamentally reshaped the marketing industry, bringing unprecedented efficiency and insight to a field long dominated by creative guesswork and traditional campaign ...

Affiliate marketing has grown more popular in the 21st century as one of the cornerstones of digital marketing. Consumer behavior has been developing in recent years, as new technologies and the ...

Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million on Thursday. The deal is framed as a merger, but Rokt is taking a 100% stake ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

Do you need to jot notes? Is a color screen important to you? Once you've figured out what exactly you want from your ebook reader, you can use my list of the best ereaders below to find what's ...

In the fast-paced world of marketing, brands must adapt to stay competitive. Laura Hutfless, cofounder of FlyteVu, shared the top three marketing trends for 2025 in a recent interview. Savvy ...

The data underscores the importance of tailoring marketing strategies to meet generational preferences. For Generation Alpha and Gen Z, businesses should prioritize platforms like YouTube ...