This isn't a movie plot—it's the real-life story of a man who invented multilanding and hypersegmentation, which became the new standard in marketing. Aleksandr Alimov's journey is a testament ...

Firstly, the Lilly approach to the launch of Cialis. They were late to market behind Viagra, and had perceived clinical effects that were potentially unhelpful, such as a slower onset and a ...

They will all be available in podcast form. The podcasts would greatly benefit marketing students, marketing practitioners and other business professionals. Philip Kotler ...