Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

The following article deals with the relative merits of advertising and public relations in the marketing mix—with some conclusions that are sure to rattle your cage. Philip Kotler is Distinguished ...

Arief Yahya di Anugerah MarkPlus Marketeer of The Year (MoTY) 2018, Kamis (6/12). Menpar yang 5 tahun berturut-turut ...

Call it “holistic marketing,” as do Kellogg School marketing gurus Philip Kotler and Dean Dipak Jain in their text Marketing Moves: A New Approach to Profits, Growth and Renewal (co-written with Suvit ...

Philip Kotler, globally regarded as the godfather of marketing, is presenting two forums for the marketing fratenity and CEOs on June 6 at the Waters Edge organised by the Sri Lanka Institute of ...

Crompton's inclusion in 'Essentials of Modern Marketing - India Edition' by Philip Kotler is a direct result of our commitment to excellence in business and marketing strategies. By establishing ...