When corporate rebranding backfires: Lessons from past successes and flops
The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid ...
When Corporate Rebranding Goes Wrong
A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...
The Sun20d
Fury over Galaxy Easter eggs that look like a ‘foil wrapped jacket SPUD’ as shoppers blast ‘sneaky’ shrinkflation tactic
The Galaxy Minstrels Milk Chocolate Easter Eggs in Morrisons has caused a frenzy on social mediaCredit: Getty New Galaxy Minstrels ... carries Galaxy’s logo, which the user said he purchased ...
Drinks22d
Trump’s tariffs: how can food and drinks companies respond?
The logo of Mondelez International on a factory in Bern ... Firstly, there’s the high associated cost of building a new facility and then there is the political situation in the US, which is not ...
Managing Intellectual Property4d
Look out for look-a-likes: perspectives from across Europe
The European IP team from Simmons & Simmons discusses the current approaches to IP enforcement against look-a-like or copycat ...
Crain's Chicago Business5d
Mondelez turns to new SEC guidance to quiet call for Russia transparency
Activist shareholders argue the Oreo maker has a responsibility to show investors how it’s conducting business in Russia and ...
Just Food on MSN1d
Mondelez, Lotus Bakeries launch first product from licensing tie-up
In June last year, the companies said they would develop new products combining Biscoff biscuits with Mondelez’s chocolate ...
Business Insider25d
Mondelez reports growth of cakes and pastries business at CAGNY Conference
Mondelez (MDLZ) will highlight its growth, portfolio transformation, and commitment to long-term value creation at the 2025 Consumer Analyst Group of New York Conference. Mondelez International ...
FoodBusinessNews18d
Mondelez, Sargento unveil new cheese crackers
CHICAGO — Mondelez International has partnered with the Wisconsin-based, family-owned cheese company Sargento to launch a new line of cheese crackers called Sargento cheese bakes. Made with ...
Mint7d
Oreo-Maker Mondelez Turns to New SEC Guidance to Quiet Call for Russia Transparency
Mondelez International Inc. is asking regulators for permission to ignore a shareholder proposal that calls for greater transparency on the Oreo maker’s Russian operations. The snack company is ...
Business Insider18d
Mondelez price target raised to $73 from $65 at BofA
BofA analyst Peter Galbo raised the firm’s price target on Mondelez (MDLZ ... investors in a recap of the Consumer Analyst Group of New York Conference. The firm expects growth in cakes ...