The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.

Serena Williams is showcasing a new skill — gardening. The tennis champion, 43, gave fans a peek into one of her hobbies via an Instagram story on Monday, Febru ...

Streetwear brand Playa Society has some of the most creative women's sports merch in the biz, and their Black History Month ...

The Matildas and Socceroos are set to wear matching kits for the first time since 2019 in a landmark collaboration with First ...

Serena Williams made waves during the Super Bowl 2025 halftime show, delivering a moment that was both personal and culturally significant. More than just a dance, it was a callba ...

A relationship that was once "petty" and filled with "dislike" and "hate," in their own words, morphed into what Warriors and ...

After a 27-year absence from the Super Bowl ad space, Nike has made its return — this time with a powerful statement on representation. Instead of leaning on legacy icons or rehashing past successes, ...

Nike says this is a standard-fit T-shirt that is easy and traditional on the body. "Nice shirt. The quality of the shirt is ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...

Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand ...

With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.

After winning the WNBA Finals with the New York Liberty, former Oregon Ducks star Sabrina Ionescu is set to grow her brand across the world, announcing an inter ...