America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The activewear co-label from the reality TV star will debut its first collection in the United States in spring 2025, ahead of a global 2026 rollout.
Analysts Give Nike Skims Deal a Thumbs-up — With Some Reservations
The sports giant and the Kim Kardashian-founded brand are teaming up on a line of womenswear that will launch this spring.
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Nike’s ‘So Win’ campaign is more than just an ad
After a 27-year absence from the Super Bowl ad space, Nike has made its return — this time with a powerful statement on representation. Instead of leaning on legacy icons or rehashing past successes, ...
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Tyla Wore Bold New Nike Air Max Sneakers at Travis Scott's 2025 Cactus Jack Foundation HBCU Celebrity Softball Game
Tyla sported eye-catching Nikes on the field at the 2025 Cactus Jack Foundation HBCU Celebrity Softball Classic in Houston, ...
Jaylen Brown opens up about Nike controversy, 'shoe politics' in basketball. What he said
Jaylen Brown told Sports Illustrated he thinks his issues with Nike "for sure" cost him a spot on last year's Olympic team. Brown's feud with Nike dates back to 2022, when he called out the brand's ...