Rugby union needs culture shift to create stars and grow the game - The American has a social media following of over eight million people.

She believes that getting online is a good way of getting young people into the sport. Read more at straitstimes.com.

U.S. rugby sensation Ilona Maher says rugby union needs to undergo a cultural shift if the sport is to attract new fans. Maher, who earned a bronze medal in rugby sevens with the United States at the 2024 Paris Olympics, has more followers on social media than any other rugby player with over 8 million across Instagram and TikTok.