In an interview with Food & Wine, Annabelle Gladfelter, brand manager for Smithfield Foods -- the sole licensee of Nathan's Famous -- explained the thinking behind the special promotion.

If you can't fire up the grill, Nathan's Famous believes the next best option is to boil your hot dog," Annabelle Gladfelter, brand manager for Smithfield Foods — the sole licensee of Nathan's ...

the brand is excited to introduce New York's Famous Tap Water by Nathan's – specially canned to help craft the perfect New York-style hot dog at home. Smithfield Foods, Inc. (Nasdaq: SFD ...

Nathan's Famous reports increased revenue ... License royalties increased primarily due to a 13% growth from Smithfield Foods, totaling $26.75 million in the fiscal year. The next cash dividend ...