The data includes both “most searched” items, which are those that rank highest by search volume in a given time frame, and “trending” items, which saw the highest spike in traffic over a given period of time, according to Google.

Last-minute Valentine’s Day gifts don’t have to be bad, or impersonal, or something you found in the bargain bit at CVS. Maybe you’ve just been doing a bit of unconscious research this whole time so you could find the absolutely perfect gift this year.

Valentine's Day provides the best opportunity to demonstrate gratitude through unique beauty presents. Customers can discover special beauty items at Macy’s through their exclusive and premium product selection.