MA Virtual Reality (VR) provides the opportunity to explore and develop the application of VR technologies across filmmaking, visual effects (VFX), animation, games and immersive augmented reality (AR ...

Virtual reality marketing has one straightforward element: immersion. Rather than showing someone a product, you invite them into an experience. Welcome to the future of marketing: not on billboards, ...

The move from conventional to virtual retail has made an important economic shift globally. The total value of e-commerce sales internationally in 2023 was around $5.8 trillion, a rise of almost 9 ...

It’s difficult for real humans to walk this tightrope – but PLAVE, a group of virtual idols, are doing it. While the boyband are far from the first of their kind – before them, there were ...

Not every idea can be a winner, though, and there are few more high-profile failures in the Kyoto company's back catalogue than the Virtual Boy. With a catalogue of just 22 games released between ...