The company announced it was cracking down on spam content that was crowding out authentic creators and “hurting” the Facebook experience.

The realization that Facebook is broken appears to have finally creeped all the way to the top. Mark Zuckerberg, who created the social network 21 years ago and has retained total control of its Menlo Park parent company Meta,

According to an internal email, Mark Zuckerberg once suggested spinning out Instgram as solution to its 'cannibalization' of Facebook.