Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Duster is kicking off summer streaming in style. In case you missed our interview with Abrams and Morgan, Duster stars Rachel ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Natasha Mascarenhas, reporter at The Information, joins Marketplace’s Meghan McCarty Carino on “Tech Bytes: Week in Review.” ...