Kentucky’s Amari Williams is taking his NIL (Name, Image, and Likeness) deal to new heights—and it’s not just on the court.

Weetabix rapidly rose in popularity after getting a shout out from Williams following UK’s second round victory over Illinois ...

Weetabix mania swept the Big Blue Nation after Amari Williams shared that the British cereal helped fuel his performance in ...

Anyone closely following Kentucky’s run to the second weekend of the 2025 NCAA tournament, under first-year coach Mark Pope, has by now surely heard of Weetabix. Anyone just now learning more ...

Williams, who is a native of Nottingham, England, revealed he ate some ahead of one of Kentucky's tournament games. Let's learn more about Williams and his connection to the Engli ...

On Sunday, the Kentucky Wildcats defeated the Illinois Fighting Illini, putting their success down to eating a bowl of Weetabix before the game. In a press conference following the win ...

Kentucky opened the second half on an 10-0 ... it will be interesting to see what NBA teams want him. "Yeah, I had Weetabix this morning," said Williams. "Tell the whole story," said Pope.

Have you seen some stuff about Weetabix and Kentucky center Amari Williams that's gone viral? And you’re very confused about that whole thing? Don’t worry. We’re here to help. The secret to ...

a British breakfast cereal? That's right. We're here to talk about Weetabix and how it's helped fuel a Kentucky Wildcats run in March Madness, particularly for Williams. It's a breakfast cereal ...

Kentucky basketball actually had some extra help in their win over Illinios on Sunday, which has led them to a Sweet 16 ...

While at Kentucky, Pope and the Wildcats played two games at the RCA Dome, defeating Indiana 89-82 in 1995 and Clemson 79-72 ...