These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer ...

Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

Publicis has hired Geoff Calabrese as its chief commercial officer. He most recently served as the CEO of North America Investment at Omnicom Media Group, a role he was appointed to last month.

Lay’s is returning to the Super Bowl after a two-year hiatus in a bid to acquaint more Americans with its All Dressed chip flavor, already a fan-favorite in Canada. The spot will come from Highdive, ...

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...

German engineering and technology company Bosch will air its first Super Bowl commercial, the company announced Monday at a ...

Publicis Groupe implemented cuts within its diversity, equity and inclusion teams at the end of last year—both at a holding ...

As 2025 begins, marketers are concerned with looming tariffs, preserving creativity amid increasing AI and retaining talent.

During CES, NBCUniversal will kick off sales efforts for its 100th-anniversary slate, which includes the 2026 Super Bowl, ...

Disney is evolving how it sells live sports to programmatic advertisers on its streaming platform by creating a new ...