The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta's ad platform has been quite ...

Most retailers no longer withhold their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that ...

European Commissioner Thierry Breton resigned on Monday. Margrethe Vestager, the European Commission’s top antitrust official ...

Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...

Day Five of the Google ad tech antitrust trial was jam-packed with zingers. Here's hoping someone eventually makes a ...

Adopting standards and interoperable IDs can benefit the entire ecosystem, enabling solutions that can help solve for ...

What if streaming TV content goes the way of usage-based pricing? And that dynamic informs deals between content producers ...

NBCU is launching a new product to streamline creative ad delivery by centralizing quality assurance checks and creative ad tech partners.

After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...