The Boston Beer Company-owned brewery leaned into Quitter’s Day and doled out participation medals and beer money to launch a new light IPA.

Jill McVicar Nelson explains what the brand has learned from its Super Bowl ads and how it’s facing uneasiness around ...

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

Brands have long known the value of smaller creators—those with more intimate, engaged audiences. Recent Study from Harvard ...

The burger chain is again wedding pop culture and nostalgia with a Happy Meal box inclusive of a Pokémon booster pack, poster and sticker sheet.

Comedic skits running on the Suntory brand’s Instagram along with a 7 Stages of Defeat care package are meant to help keep ...

Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a tailored shopping experience.

State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by the wildfires in the Los Angeles area, per details shared with Marketing Dive ...

With Chatmeter’s new Review Generation tool, multi-location brands can build credibility by driving three times more customer reviews in half the time. Customizable email, SMS and QR code templates ...

The clock is racing against TikTok as the Supreme Court weighs whether to uphold a law that could ban the app in the U.S on Sunday. The ban would cause significant disruption for marketers, ...