FMCG brands face mounting challenges, from stagnant volume growth following price hikes to the ongoing pressures of ...

From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers on the four Ps, ...

Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand ...

As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small ...

Taking into account the cost-of-living crisis, global instability and the squeeze on donations, corporate and non-profit partnerships are increasingly being driven by strategic alignment and making an ...

One day in 1968, a man called Spencer Silver did something that made his company a lot of money. Faced with disappointingly ...

After six months of slowly building consumer confidence, sentiment has taken a dive, with both general economic and personal financial confidence falling this month, according to GfK’s September ...

Next has identified digital marketing as an “increasing cost” and “opportunity” for the brand and is expecting marketing spend to increase as a percentage of sales going forward. In the UK, the ...

Sales and marketing teams are two sides of the same coin. When aligned, they hold a business firm, generating leads and converting them into sales. But sometimes the teams can find themselves at odds ...