The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

Historically, the UK rail industry has offered its customers little reward. In fact, coalition loyalty schemes such as Nectar and Air Miles weren't just unrewarding - they were uninspiring. And then ...

In 2024, Hungarian society continues to face the pressures of a prolonged polycrisis. The constant stream of difficulties has left many people feeling stuck and powerless. Telekom wants to help break ...