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Unrivaled Opportunity: How Under Armour, Skechers and More Sneaker Brands Can Capitalize on the Women’s Basketball Movement
In December 2024, Under Armour was announced as the official and exclusive uniform partner and performance outfitter of ...
After investing in UConn alums’ new league, Geno Auriemma and Paige Bueckers excited for Unrivaled debut
When Breanna Stewart and Napheesa Collier pitched their idea for a new 3-on-3 women’s basketball league to UConn women’s basketball coach Geno Auriemma, it didn’t take much convincing to get their ...
What lessons can the WNBA take from Unrivaled?
Unrivaled, the new 3-on-3 women’s basketball league, tips off Friday, and expectations are running high for the inaugural ...