The new “Premium Lite” tier fits with the broader pattern indicating YouTube’s ambitions to beat Netflix at its own game.

Google launched YouTube Premium Lite in 2025. It's cheaper than YouTube Premium, but lacks a few of our favorite features.

YouTube’s new “Premium Lite” tier allows users to watch ad free at nearly half the cost of its Premium service The move should expand YouTube’s subscription revenues while bringing many ...

The tool works on a basic premise: from 2009 to 2012, iPhones had a "Send to YouTube" button built into the Photos app.

YouTube also has a lower-cost option called YouTube Premium Lite. At $7.99 per month, it's nearly half the cost, but its reduced features are disappointing. Like the regular Premium plan ...

The simplest way to increase your subscriber count comes from asking viewers to subscribe. Data from YouTube shows that ...

YouTube’s ‘twin engines’ of subscriptions and advertising appear to be firing on all cylinders. As revealed last week, the ...

(CNN) – YouTube has reached a milestone moment. The streaming service that has everything from videos of cats playing the ...

Alphabet's accelerated AI rollouts, particularly Gemini 2.0, are expected to boost search engagement and ad revenue. See why ...