Emma Hall - More About Advertising
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of ...
Publicis Media launches diverse marketplace DIME
Feb 1, 2022 · Publicis is joining the ranks of media agencies targeting under-represented media and their communities with DIME, standing for Diverse & Inclusive Media Exchange. The marketplace, created at Publicis Media agency Spark Foundry, offers two main routes to entry: one is a pathway to access inventory curated for underrepresented communities via partnerships with diverse publishers; the
Hang gliding goat takes Virgin Media to new heights for VCCP
Jul 7, 2023 · David Masterman, deputy ECD at VCCP London added, “Picking up from where our Highland Cow left off, we wanted to dramatise the unstoppable power of Virgin Media’s broadband with the story of a goat who leaves his stumbling herd behind to take to the skies in a hang glider.”. As long as Virgin Media can deliver on the ground, so to speak ...
MAA Ad of the Week: Capital One’s badger from Fold7
In a strong week with another instalment of Nationwide’s Dominic West saga from New Commercial Arts and Mother just about making M&S cool (if communal gardens in Kensington are your thing) it still has to be possibly the world’s first ad starring a badger. ‘No Nasty Surprises’ says the credit card giant (that’s if the APR isn’t) as the …
Best Ads of the Year - More About Advertising
May 23, 2023 · MAA Ad of the Week: Battersea from New Commercial Arts. Battersea Dogs and Cats Home is one of the most famous charities in the UK, the world even – so…. Read More ». Stephen Foster May 23, 2023. 1,415.
Trouble Maker wins Sports Direct social media business
Jan 11, 2021 · Trouble Maker, the new London agency that started life with the global Peroni account, has won Sports Direct's social and paid social media business. Mike Ashley's Sports Direct is the UK's biggest sporting goods retailer. The agency’s remit includes social media and content strategy for Sports Direct UK, management of the brand’s social channels across
Agencies - More About Advertising
London’s Piccadilly Lights turn to stone as brands take ads back to 211 AD. In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to…. Read More ». Stephen Foster 3 days ago. 0 673.
Tesco hits another winner with ‘Food love stories’
Jul 12, 2023 · Tesco hits another winner with ‘Food love stories’. Tesco’s ‘Food Love stories’ from BBH boldly go where others fear to tread – its depiction of muslims for example was attacked by some groups who are never actually satisfied – and here it goes again, this time with two recently separated parents whose child wants a barbecue.
How Hogarth steered the ad production revolution
Sep 26, 2017 · Since we launched Hogarth, their production needs have increased and their desire to control the production relationship has increased too. But agencies will always be important: we work with The&Partnership in New York on Dow Jones/Wall Street Journal for example, handling fast turnaround print and video advertising.
Media - More About Advertising
Kimberley-Clark reviews global creative and media. Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of US media…. Read More ». Staff 1 week ago. 1 1,252.